Grand Startup Challenge

A four-month startup challenge for early-stage startups building across lending and fintech, mobility and road safety, logistics and supply chain, and sovereign AI.

Grand finaleJanuary 2027New Delhi

Applications open in

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brought to you by

DPIIT Startup IndiaCars24Startup Policy Forum
  • With DPIIT and Startup India, Government of India
  • ₹1 Cr prize pool
  • 4 problem tracks
  • Funding opportunities
  • Mentorship support
  • 12 winning startups

The Grand Startup Challenge, run with Startup India and the Startup Policy Forum, puts early-stage startups on real problems, with real deployment, capital, mentorship, investor visibility and national recognition.

Why this challenge

1

Built with the Government of India

The challenge runs with Startup India, Government of India. It is a national platform for founders, not a company contest.

2

Hosted by a company born in the startup boom

Cars24 was founded in 2015, the year Startup India began, and scaled with the help of founders and investors. This is that support, passed on.

3

For the next generation of Indian founders

Real problems, real data, ₹1 crore in prize money and a national stage, open to early-stage startups building for India’s next decade.

Open a brief to see the problem space, the opportunity and the kind of startup we want to meet.

What startups get

Admit one · Prize₹1 CrPass 1 of 6
Grand Startup Challenge 2027

₹1 crore prize pool

One pool, shared among twelve winners: the top three startups in each of the four tracks.

Every startup that makes the shortlist also signs up for all of this.

Admit one · DataLivePass 2 of 6
Grand Startup Challenge 2027

Real problems, real data

Live problem statements drawn from real operations, with real data behind them.

Admit one · Mentor1:1Pass 3 of 6
Grand Startup Challenge 2027

A month with mentors

Shortlisted startups spend December refining their solution with an assigned mentor.

Admit one · LaunchDeployPass 4 of 6
Grand Startup Challenge 2027

A chance at real deployment

Solutions are built for the context where the problem actually lives, not for a demo day.

Admit one · LoungeNetworkPass 5 of 6
Grand Startup Challenge 2027

Investors in the room

Closed-door, invite-only one-on-one sessions with potential investors in the investor lounge.

Admit one · FinalePitchPass 6 of 6
Grand Startup Challenge 2027

A national stage

Pitch to the jury, investors and policy makers at the national finale.

How it works

Four months, from applications and shortlisting to a month of mentorship and a final pitch in New Delhi. All dates are in IST.

eligibility and scoring
  1. 1 October 2026

    Applications open

    Problem statements for each track are published on the same day.

  2. 31 October 2026

    Applications close

    Hard deadline. We do not extend it.

  3. November to December 2026

    Screening and interviews

    Applications are read and shortlisted startups are interviewed. You hear back either way.

  4. December 2026

    Mentorship month

    Shortlisted startups work with an assigned mentor to refine their solution.

  5. Early January 2027

    Final refinement

    Startups finish the solution they will demo.

  6. January 2027

    Finale, New Delhi

    Shortlisted startups pitch to the jury in their track room, with a demo. Track winners re-pitch in the main auditorium, followed by felicitation.

The room

A high-signal room of people who can make a good idea more useful, more tested and more ready for the real world.

1

Startups and founders

Shortlisted early-stage founders across the four tracks, many DPIIT recognised.

2

Investors

Venture capital funds, industry leaders and invited investors, with access to the Founders’ Lounge.

3

Policy makers

DPIIT, Startup India and other government representatives shaping India's next decade.

4

Students and campus delegates

Students and delegates from participating academic and knowledge partner institutions.

5

Media and industry press

Media and industry voices covering the founders, solutions and national showcase.

6

Corporate innovation and CVC teams

Corporate innovation and venture teams exploring solutions with deployment and partnership potential.

Invitations

Academic partners help pick and grow the builders. Investors meet them early. Sponsors put their brand behind them.

Questions

Anything else? Write to grandstartupchallenge@cars24.com.

Who can apply?

Early-stage startups incorporated in India, as a private limited company or an LLP, with at least one founder working on it full time. If you have raised more than ₹50 crore in funding, the challenge is not for you.

When do applications open and close?

Applications open on 1 October 2026 and close on 31 October 2026, IST. The deadline is firm and will not be extended.

How are applications scored?

Every application first clears eight yes-or-no eligibility checks. It is then read by two independent reviewers and scored on four equally weighted criteria: track fit, product evidence, team and traction. Both are published in full, so you can write your application against them.

Read the eligibility checks and screening rubric
What do I need to apply?

Details on your company, every founder, your product, market and traction, your pitch deck as a PDF (up to 50MB), uploaded on the form, and a link to a 2 to 5 minute video of the founders on YouTube, Google Drive or Loom. It takes about thirty minutes, and your answers save in your browser as you go.

Which track should I apply to?

Pick the one closest to the problem you solve: lending and fintech, mobility and road safety, logistics and supply chain, or sovereign AI. Open a track brief to see what we are looking for.

What happens after I apply?

Applications are reviewed on a rolling basis, and shortlisted startups are invited to interview. Everyone who applies hears back by email. We may contact you for clarification along the way; that does not mean you have been selected. Shortlisted teams then work with a mentor and refine their solution before the finale.

Where and when is the finale?

In New Delhi in January 2027. Startups pitch and demo to the jury in their track room, and track winners re-pitch in the main auditorium.

What do startups get?

A shot at the ₹1 crore prize pool, plus real deployment, mentorship, investor visibility and national recognition.

Still deciding?

grandstartupchallenge@cars24.com

let’s build what moves india forward